Take the Andromeda Dress on the left, it’s a high couture dress created by the designers at Eden Diodati. Fit for the runway, and fit for eco-fashion, as the materials are fair-trade and created from artisan weavers in Italy with 10% of the profits going to Médecins Sans Frontières, a humanitarian organization that helps those stricken by disaster. This dress was a head-turner at the recent Vancouver Eco Fashion Week event, showing that sustainability and couture can complement each other. However, it costs £1,660.00. Nevertheless, Eden Diodati is a couture designer company that has aspirations to reach the pinnacle of high fashion.
One must understand that the fashion industry is complicated. From couture designers, which you can see during any Fashion Week, to industrial brands, to cookie cutter knock offs, there are many levels that are based on consumer wealth and demands. For eco-fashion to have an impact on the industry, it must transcend each and every sect, especially high couture.
"People have never looked so ugly as they do today. We just consume far too much… I’m talking about all this disposable crap. What I’m saying is buy less, choose well,” said by Dame Vivien Westwood, a figurehead of English couture. Westwood has taken interest in eco-fashion by incorporating sustainable practices like fair-trade, up cycling (use of old clothes or un-used fabrics to create high-value clothing), less is more, and use of common household items for accessories. She has also given over $1,000,000 dollars of her own personal money to prevent logging in the rainforests of Borneo, the Congo Basin, and Peru.
As we further progress into the realm of Global Climate Change, many important figures are turning their brows towards eco-fashion. From couture designers like Westwood, to Vogue’s Walkway-to-Green fashion week, the eco-fashion niche is spreading.